The Competition
Where Future Leaders Are Made.
This 34th edition is much more than a competition: it’s a celebration of unity, authenticity, and growth. A space where every voice matters, every culture enriches the experience, and every talent is given the chance to shine.
600+Students
12Universities
10Academic Cases
Three Components of HM
Each component brings excellence, creativity, and innovation to the domain of Marketing
Academic
The academic component is the cornerstone of Happening Marketing 2026. It offers delegates the opportunity to tackle current, real-world business challenges while applying their knowledge, strategic thinking, and creativity.
Social & Participation
The social component of Happening Marketing 2026 immerses participants in the core relational and communication challenges essential in the business world. Through improvisation, public speaking, impactful pitches, and team challenges,
Sports
The sport component aims to unite, energize, and foster a spirit of camaraderie between delegations. Designed with inclusion, collaboration, integrity, and innovation in mind.