{"id":93,"date":"2026-06-24T16:58:24","date_gmt":"2026-06-24T20:58:24","guid":{"rendered":"https:\/\/happeningmarketing.ca\/?page_id=93"},"modified":"2026-06-24T22:15:25","modified_gmt":"2026-06-25T02:15:25","slug":"volet-academique","status":"publish","type":"page","link":"https:\/\/happeningmarketing.ca\/en\/volet-academique\/","title":{"rendered":"Academic Component"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-93-100 bde-section\">\n              \n  \n  \n\t    \n      <div class=\"section-background-video\">\n              <video\n          autoplay\n muted\n playsinline\n loop\n poster=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Competition-universitaire-marketing-Quebecoise.webp\"\n                >\n        <source src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Video-Site-Web-Page-Acad.webm\" type=\"video\/webm\" \/>\n      <\/video>\n      <\/div>\n\n\n  <div class=\"section-background-overlay\"><\/div>\n\n\n<div class=\"section-container\"><img decoding=\"async\" class=\"bde-image2-93-101 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Logo-Court-HM-Blanc@3x_resized.webp\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Logo-Court-HM-Blanc@3x_resized.webp 748w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Logo-Court-HM-Blanc@3x_resized-300x99.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Logo-Court-HM-Blanc@3x_resized-18x6.webp 18w\" sizes=\"(max-width: 748px) 100vw, 748px\"><div class=\"bde-fancy-divider-93-102 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div><h1 class=\"bde-heading-93-103 bde-heading\">\nAcademic Component\n<\/h1><h2 class=\"bde-heading-93-104 bde-heading\">\nHappening Marketing 2027\n<\/h2><div class=\"bde-button-93-105 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom button-atom--preset-80f06969-9675-4c2f-b5e9-89abec2a0d42 bde-button__button\" href=\"#cas-acad\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Discover all academic cases<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><a class=\"bde-container-link-93-124 bde-container-link breakdance-link\" href=\"#content-acad\" target=\"_self\" data-type=\"url\">\n  \n  \n\t\n\n\n\n<div class=\"bde-code-block-93-125 bde-code-block\">\n\n  <script src=\"https:\/\/unpkg.com\/@lottiefiles\/dotlottie-wc@0.9.14\/dist\/dotlottie-wc.js\" type=\"module\"><\/script>\n<dotlottie-wc src=\"https:\/\/lottie.host\/b506ee85-acda-45e3-ab64-36a1410369f1\/jqBA98c9Mv.lottie\" style=\"width: 80px;height: 80px\" autoplay loop><\/dotlottie-wc>\n\n\n<\/div>\n\n<\/a><\/div>\n<\/section><section id=\"content-acad\" class=\"bde-section-93-106 bde-section\">\n  \n  \n\t\n\n\n\n        <div class=\"section-shape-divider-wrapper section-shape-divider-wrapper--1\">\n          <span class=\"section-shape-divider\">\n                      <svg\n                xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                viewbox=\"0 0 1440 320\"\n                preserveaspectratio=\"none\"\n            >\n              <path d=\"M1440 320H0v-36l6.841 2.463a32.954 32.954 0 0 0 22.318 0L36 284.001l5.765-2.307a32.953 32.953 0 0 1 24.47 0L72 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L144 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L216 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L288 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L360 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L432 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L504 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L576 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L648 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L720 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L792 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L864 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L936 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1008 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1080 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1152 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1224 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1296 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1368 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1440 284v36Z\" fill=\"currentColor\"\/>\n            <\/svg>\n                    <\/span>\n      <\/div>\n        <div class=\"section-shape-divider-wrapper section-shape-divider-wrapper--2\">\n          <span class=\"section-shape-divider\">\n                      <svg\n                xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                viewbox=\"0 0 1440 320\"\n                preserveaspectratio=\"none\"\n            >\n              <path d=\"M1440 320H0v-36l6.841 2.463a32.954 32.954 0 0 0 22.318 0L36 284.001l5.765-2.307a32.953 32.953 0 0 1 24.47 0L72 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L144 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L216 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L288 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L360 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L432 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L504 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L576 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L648 284l6.841 2.463a32.954 32.954 0 0 0 22.318 0l6.841-2.462 5.765-2.307a32.953 32.953 0 0 1 24.47 0L720 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L792 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L864 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L936 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1008 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1080 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1152 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1224 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1296 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1368 284l6.84 2.463a32.962 32.962 0 0 0 22.32 0c3.672-1.323 6.84-2.462 6.84-2.462l5.767-2.307a32.942 32.942 0 0 1 24.466 0L1440 284v36Z\" fill=\"currentColor\"\/>\n            <\/svg>\n                    <\/span>\n      <\/div>\n  <div class=\"section-container\"><div class=\"bde-columns-93-107 bde-columns\"><div class=\"bde-column-93-108 bde-column\">\n  \n  \n\t\n\n\n\n<h3 class=\"bde-heading-93-111 bde-heading\">\nAcad, what is it?\n<\/h3><div class=\"bde-text-93-112 bde-text translation-block\">Academic cases are often considered the essence of the competition. These are case-solving challenges completed in isolation, with a presentation before a panel of judges.<br><br>Companies and organizations submit real or fictional cases and ask for marketing solutions that go beyond the ordinary.<br><br>Cases are divided into different categories, ranging from HR marketing to experiential, including international and B2B.<br><br>One team per university, normally made up of three members, attempts to stand out through their solutions and is evaluated according to a precise judging rubric.<\/div>\n<\/div><div class=\"bde-column-93-109 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-93-110 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Volet-Academique-du-Happening-Marketing-2027-a-lUQAR-Campus-de-Levis-du-19-au-21-mars.webp\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Volet-Academique-du-Happening-Marketing-2027-a-lUQAR-Campus-de-Levis-du-19-au-21-mars.webp 750w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Volet-Academique-du-Happening-Marketing-2027-a-lUQAR-Campus-de-Levis-du-19-au-21-mars-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Volet-Academique-du-Happening-Marketing-2027-a-lUQAR-Campus-de-Levis-du-19-au-21-mars-18x12.webp 18w\" sizes=\"(max-width: 750px) 100vw, 750px\">\n<\/div><\/div><\/div>\n<\/section><section id=\"cas-acad\" class=\"bde-section-93-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-93-186 bde-heading\">\nThe Academic Cases\n<\/h2><div class=\"bde-grid-93-126 bde-grid\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-127 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-185 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-128 bde-heading\">\nAgency<br>Pitch\n<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-129 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Appel-dOffre-dAgence.webp\" alt=\"Happening Marketing 2027 - Cas Appel d&#039;Offre d&#039;Agence\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Appel-dOffre-dAgence.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Appel-dOffre-dAgence-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Appel-dOffre-dAgence-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-187 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-131 bde-text\">\nThe agency pitch case simulates a real-life agency experience. Teams of four develop a marketing campaign and pitch it to a jury in a single day across three rounds.\n<\/div>\n<\/div><div class=\"bde-button-93-132 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-133 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-183 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-134 bde-heading\">\nInternational Marketing\n<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-135 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-International.webp\" alt=\"Happening Marketing 2027 - Cas International\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-International.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-International-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-International-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-190 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-136 bde-text\">\nThe international marketing case aims, in most instances, to guide an organization through its international expansion by analyzing available markets and considering the realities of the business.\n<\/div>\n<\/div><div class=\"bde-button-93-137 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-138 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-184 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-139 bde-heading translation-block\">Social<br>case<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-140 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Social.webp\" alt=\"Happening Marketing 2027 - Cas Social\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Social.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Social-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Social-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-188 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-141 bde-text\">\nThe social case is part of the social component. It can cover any and all facets of marketing. The case is published in advance, allowing participants to prepare before the competition.\n<\/div>\n<\/div><div class=\"bde-button-93-142 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-143 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-177 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-144 bde-heading translation-block\">B2B<br>Marketing<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-145 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-B2B.webp\" alt=\"Happening Marketing 2027 - Cas B2B\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-B2B.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-B2B-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-B2B-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-193 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-146 bde-text\">\nThe B2B marketing case aims to support a company seeking visibility, leads, and clients in a business-to-business sales context. Strategies must be tailored specifically for B2B.\n<\/div>\n<\/div><div class=\"bde-button-93-147 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-148 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-180 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-149 bde-heading translation-block\">Surprise<br>case<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-150 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Surprise.webp\" alt=\"Happening Marketing 2027 - Cas Surprise\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Surprise.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Surprise-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Surprise-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-191 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-151 bde-text\">\nThe surprise case must be solved in conjunction with another case or component. Participants prepare before the competition and present upon arrival. The case can cover any form of marketing.\n<\/div>\n<\/div><div class=\"bde-button-93-152 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-153 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-181 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-154 bde-heading\">\nExperiential Marketing\n<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-155 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Experientiel.webp\" alt=\"Happening Marketing 2027 - Cas Exp\u00e9rientiel\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Experientiel.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Experientiel-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Experientiel-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-192 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-156 bde-text\">\nThe experiential marketing case aims to design one or more memorable and immersive experiences for a brand, creating a strong emotional connection between the consumer and the company.\n<\/div>\n<\/div><div class=\"bde-button-93-157 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-158 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-182 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-159 bde-heading translation-block\">HR<br>Marketing<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-160 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-RH.webp\" alt=\"Happening Marketing 2027 - Cas RH\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-RH.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-RH-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-RH-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-196 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-161 bde-text\">\nThe HR marketing case aims to support an organization in its efforts to attract, retain, and engage talent through a coherent employer brand strategy.\n<\/div>\n<\/div><div class=\"bde-button-93-162 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-163 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-174 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-164 bde-heading translation-block\">Strategic<br>Marketing<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-165 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Strategique.webp\" alt=\"Happening Marketing 2027 - Cas Strat\u00e9gique\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Strategique.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Strategique-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Strategique-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-194 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-166 bde-text\">\nThe strategic marketing case aims to guide a company in making pivotal decisions to optimize its market positioning, competitiveness, and growth.\n<\/div>\n<\/div><div class=\"bde-button-93-167 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><div class=\"bde-div-93-168 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-93-173 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-93-169 bde-heading\">\nQuiz\n<\/h2>\n<\/div><img decoding=\"async\" class=\"bde-image2-93-170 bde-image2\" src=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Quiz.webp\" alt=\"Happening Marketing 2027 - Cas Quiz\" loading=\"lazy\" srcset=\"https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Quiz.webp 600w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Quiz-300x200.webp 300w, https:\/\/happeningmarketing.ca\/wp-content\/uploads\/2026\/06\/Happening-Marketing-2027-Cas-Quiz-18x12.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\"><div class=\"bde-div-93-195 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-93-171 bde-text\">\nThe Happening Marketing Quiz consists of a head-to-head competition covering various predefined marketing-related topics. It requires memorizing course material, slogans, logos, audio jingles, and statistics.\n<\/div>\n<\/div><div class=\"bde-button-93-172 bde-button\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Learn More<\/span>\n\n        \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Volet Acad\u00e9mique Happening Marketing 2027 D\u00e9couvre les cas acad\u00e9miques Acad, c&rsquo;est quoi? Les cas acad\u00e9miques sont souvent consid\u00e9r\u00e9s comme l&rsquo;essence de la comp\u00e9tition. Il s&rsquo;agit d&rsquo;\u00e9preuves de r\u00e9solution de cas en isolation, avec pr\u00e9sentation devant jury. Des entreprises et organisations soumettent des cas r\u00e9els ou fictifs et demandent des solutions marketing qui sortent de l&rsquo;ordinaire.Les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"class_list":["post-93","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/pages\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":9,"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/pages\/93\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/pages\/93\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/happeningmarketing.ca\/en\/wp-json\/wp\/v2\/media?parent=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}