11
500+
2
Happening Marketing
[ˈhæpᵊnɪŋ ˈmɑːkɪtɪŋ] Proper noun
Le Happening Marketing, c'est 34 ans de compétition, de dépassement et de passion pour le marketing. Chaque édition réunit près de 500 étudiants prêts à relever des défis à travers 5 volets alliant stratégie, créativité et esprit d'équipe.
The competition's components
Academic
The academic component consists of resolving a real or fictional marketing case and presenting it before a panel of judges. Cases are submitted by partner companies seeking solutions to current and relevant challenges.
Sports
The sports component takes the form of an inter-university team competition centered around a mystery sport revealed shortly before the competition. Accessible to all athletic levels, it's the perfect opportunity to proudly represent your university's colors and get your workout in for the week!
Social
The social component of the Happening Marketing calls upon the most creative and outgoing participants. Blending improv challenges, performances, an academic case, and various unique events, this category is known as one of the most difficult and rewarding at the HM.
Participation
The "partiti" component celebrates camaraderie, solidarity, and creativity through various projects before and during the competition. From booth building to cheerleading, partitis are present throughout the entire weekend to energize the competition.
Contribution
The contribution component takes place a few weeks before the competition. Universities will need to find innovative ways to raise awareness among students and their community, in order to highlight the Quebec Firefighter Foundation.
Partners
Join a community of nearly 500 students passionate about marketing and the business world.
By becoming a partner of Happening Marketing, you position your brand at the heart of Eastern Canada's next generation of marketers and become part of a competition with over 34 years of history.
By becoming a partner of Happening Marketing, you position your brand at the heart of Eastern Canada's next generation of marketers and become part of a competition with over 34 years of history.