Social
Unconventional Case
Part of the social component, the social case can touch on all areas of marketing. It calls for creative, innovative, and out-of-the-ordinary solutions.
The academic case for the social component retains the main characteristics of the competition's other academic cases, while standing out through its shorter duration and distinctive approach. Unlike conventional cases, the partner associated with this case is revealed several days in advance, allowing teams to prepare a well thought-out strategy while staying true to the unique spirit of the social component.
This advance preparation in no way lowers the level of creativity expected from delegates. On the contrary, the proposed strategies must be innovative, bold, and out of the ordinary, reflecting the energy and dynamism of the competition's social component. Teams of 4 are encouraged to push beyond conventional marketing boundaries to propose concepts that truly stand out.
The final presentation, lasting 15 minutes, demands a bold and memorable performance capable of capturing the jury's attention from the very first seconds. This condensed format tests delegates' ability to effectively communicate a creative vision, all while maintaining the level of energy and engagement that reflects the bold spirit of the social component.
